Entertainment Psychology™ is a specialized field of study founded by Keshyra Williams that integrates the disciplines of media, psychology, behavioral health, and wellness. The field is dedicated to examining the psychological impact of entertainment and media on individual and collective well-being. Its mission is to create a strong, evidence-based foundation through original research, applied practice, and authentic storytelling that reflects the diverse lived experiences of audiences and creators alike.

Entertainment Psychology bridges academic inquiry and applied practice by analyzing the role of entertainment in shaping attitudes, behaviors, emotions, and mental health outcomes. This interdisciplinary field leverages psychological theories and behavioral health principles to better understand how entertainment can be used intentionally for positive mental, emotional, and social outcomes in both clinical and media environments.

Key Pillars of Entertainment Psychology:

• Original research and evidence-based studies on the relationship between media and mental health
• Applied psychological strategies within entertainment industries and content creation
• Promotion of wellness through intentional storytelling, representation, and media narratives
• Interdisciplinary collaboration between behavioral health, psychology, media studies, and entertainment professionals

Founded by Keshyra Williams, the field continues to expand its influence in both academic and applied settings, advocating for culturally competent, ethical, and emotionally resonant media practices.